Challenge:​​ Many of ezCater’s prospects are happy (enough) ordering food for meetings and work events directly from restaurants. It’s a habit, and it’s good enough. They are also skeptical of third parties, having experienced late food, incomplete orders, and/or high fees via consumer platforms. We need to convince them that ezCater is the better way to order food for work.

Solution: Created performance video spots that drive action and increase brand recognition by incorporating ownable business cues – sticky notes and calendar notifications. The spots are from the perspective of the order-er, presenting use cases they’re familiar with and that the platform was created for – ordering food for a group, with specific dietary needs and taste preferences, all within a tight per person budget – reinforcing that ezCater understands the challenges of ordering food for work and was developed to meet them.

Agency: Sandwich
Director: Cooper Farrel
Producer: Elena Woodhead