Challenge: Create a cohesive line of pancake mixes to establish presence in this growing segment, leveraging already successful products and anchoring with new offerings.

Solution: Established a master packaging architecture and mix packaging design, which increases purchase intent by building awareness, increasing taste appeal, and is ownable among the crowded mix category. The packaging is clean and modern, prominently features the brand and allows gorgeous food photography to take center stage. It gives the brand a unified presence on shelf.

Agency: Little & Co.
Photography: Rick Holbrook, Megan Madden, Liz Neily, Kristin Teig
Food Styling: Liz Neily