Challenge: Position ezCater as the workplace tech solution for food. Food is more central to the workplace than ever before, and more complex. Ordering business catering is a specialized process, with lots of moving parts, including accommodating a variety of dietary needs, frequent changes to headcount, and tracking expenses. ezCater is the only business-grade catering solution for today’s workplace, built for people who manage food in the workplace.

Solution: "If Food Were Tech” video spots open like your usual corporate, tech-forward commercial with a montage of very serious characters talking very seriously to the camera about the critical importance of the product. How your business must have it, or risk falling behind. Because “in today’s complex business landscape, you need solutions that bring a lot to the table” an intense guy says, “like tacos.” Another character stares at the camera, emphasizing the importance of ezCater's business-grade features, “Integrated bagel logistics. Ultra- scalable burrito deployment. And game-changing salad procurement.”

Results:
• 59% higher engagement rate 
• 40% lower cost per engagement
• 35% higher view rate
• 58% higher conversion rate
• 40% lower cost per conversion

Agency: Sandwich
Director: JP Bolles
Producer: Elena Woodhead