Challenge: Communicate King Arthur’s sustainability goals, progress against those goals, and mission-focused stories, so all stakeholders understand the company’s commitment and can follow along on the journey. Establish King Arthur as a mission-led company with a holistic approach to sustainability, focused on social, environmental, and economic stewardship.

Solution: Let Good Rise - an identity for King Arthur’s sustainability efforts targeted at frequent bakers who are willing to pay a premium for quality ingredients and care about the authenticity of brands. Established a voice/tone so sustainability messages evoke a sense of urgency coupled with sincerity and passion. We don’t have all the answers, but we are committed to being part of the solution. Created assets – web pages, video, iconography – to simplify communication of even the biggest goals, and make them easy to understand, even though the work itself isn’t necessarily easy.

Agency: Little & Co.
Video: Tucker Adams
Editor: Trevor Hawkins