Challenge: Create a destination that embodies the brand and is the ultimate baking resource, with offerings for baking enthusiast and non-bakers alike. A location that can be enjoyed equally by the once-in-a-lifetime visitor and locals stopping by daily for coffee and fresh bread.

Solution: Known as a baker’s paradise, the King Arthur flagship campus includes a bakery, café, baking school, and retail store. Working closely with the architecture and construction teams, the brand ethos was designed into all areas of the building and landscape. Reclaimed wood lines the walls as a nod to our passion for innovation while maintaining tradition. Communal tables were included in the café to encourage connection and community, and large windows look into the bakery and baking school to fill the space with the energy and passion of baking.

Photography: Mark Weinberg