Challenge: Design a cookbook that feels like you’re visiting the baking school. From the smell of freshly baked bread and pastries wafting from the bakery and the din of conversation and laughter in the café, to the excitement and anticipation of entering the classroom for the first time, the book must capture the magic of a visit to the baking school.

Solution: As you open the book you travel through the campus. First the courtyard, then the café and bakery, then the classroom is revealed with each bench perfectly arrange for the baking class that’s about to begin. In additional to the beautiful food photography accompanying each recipe, there are instructional process shots, class notes, and tips from baking instructors. Tips annotate the recipes, appearing in the margins and other open spaces, just like the notes students make on their recipes during a class. Full-spread images introduce the master class recipes at that conclude each chapter, and challenges bakers to untilize the skills they’ve learned in subsequent recipes. The design is friendly and accessible, an extension of the brand’s promise that there’s room for everyone in our kitchen.

Starred Publisher’s Weekly review

Design: Michelle Chen
Photography: Mark Weinberg
Food Styling: Liz Neily