Challenge: Create a brand identity that better reflects the company and its place in the industry. As the company evolves, so should the brand, to accurately represent the maturity and endurance of the company and its position as the industry leader - a visual system for food for work vs business catering.

Solution: Bright, fresh, and vibrant, the new brand identity reflects a consistent visual style that cuts through and shines across media channels and creative executions. Powered by the prominent use of bold colors, engaging lifestyle photography, and a more pronounced treatment of the logo, the new look and feel is at once louder, stronger, and more elegant.

Visual cues ground it in the workplace and food for work, connecting the brand to its core audiences, while distinguishing ezCater from everyday consumer delivery platforms.

Agency: Little & Co.
Photography: Rick Holbrook
Food Styling: Kaitlin Wayne